• http://www.brickmarketing.com/ Nick Stamoulis

    I can actually (sort of anyway) see where Bing is coming from on this one. If the search engine default on some device is Bing they wouldn’t want someone using Bing to get to Google to carry on with their searches. Maybe they are hoping that by listing those popular sites they can siphon away some of Google’s traffic. I can’t decide if it’s brilliant or shady…maybe a bit of both.

  • Martijn van Well

    Great out of the box thinking “test”. I like the idea behind this, or at least what i think is the idea.

    I’m really curious how many people type in Google in Bing, because they actually don’t want to use Bing, but are “redirected” there through the IE search. What amount of traffic was Bing keeping away from Google by doing this?

    However i’m disappointed that Bing ended the “test” on the day your post aired. That seems a bit foul.

  • robthespy

    No, it’s absolutely insane.

    I see two plausible scenarios where someone would search for [Google] on Bing.

    1. User wants to get to Google but is perhaps too lazy to type “google.com”. And in that case, the intent is to go to Google to search for something. Possibly images, maps, translate, Chrome or news. So the on-domain SITELINKS are helpful.

    2. The user is looking for information or news ABOUT Google.

    But even the most bewildered Bing users aren’t going to search for [Google] and then conduct a search for Facebook on Google. And it seems like that is what Bing is implying.

    Bottom line: Shady, scary & completely nonsensical. Their justification is pure BS.

    It’s desperation and let’s face it, Bing doesn’t keep it’s market share because of some great proprietary technology or innovations. Ask is growing at a faster rate! ;)

  • http://twitter.com/RankWatch RankWatch

    Hey Martjin!! That’s really true. Bing which is part of “Fair Search” group might be disappointed as FTC closed the case against Google and might have come up with this kind of nonsensical tests on their search results. Had Google done these kind of tests for the keyword “Bing” searched on Google’s main search, Bing would have surely reacted in a wrong way along with Fair Search. It will be interesting to see now what “Fair Search” community has to say about these tests done by Bing.

  • http://twitter.com/LauraGrace42 Laura Grace

    It makes complete sense if you are at all familiar with the search habits of the low-tech populations. I have seen my own mother type google into her bing bar, click on google and then proceed to search for facebook. Years ago I worked in a call center and had to walk customers through very simple computer navigation every day. This happens all the time. People doing this aren’t stupid or lazy, they just don’t know exactly what the text fields on their screen direct them to.

  • http://www.abigailgorton.com/ Abigail Gorton

    A lot of people do not understand the difference or consciously choose between the search box and the URL field. Yes, they are typing ‘Facebook’ into the search box, but without thinking it through, they kind if think they are entering the URL. And guess what? It works! Maybe they need an extra click but they get where they want to go. So they are using a search box and skewing the stats, but not intending to search, intending to just ‘go’.

  • robthespy

    “Low-tech populations?” Hahaha!

    I don’t believe the story about your mom by the way.

  • http://www.nathanielbailey.co.uk/ Nathaniel Bailey

    Yeah that’s likely to be one reason for this “test” but Bing are likely doing more because they want to cut down the amount of people leaving their search engine to use Google! In other words, if they can send people to other popular sites directly rather then people going to google to search for them, then they can help keep googles search share down and bings up!

  • Vishal Mehta

    Its changed now, don’t know how you guys get this. it could be bug but shows normal results now.

  • http://twitter.com/LauraGrace42 Laura Grace

    I swear it happens and scares the crap out of me. It was worse when she still had her ancient acer computer because she would fire up aol (for some reason) and then type google into the aol search bar. That is just how people think internet navigation works…