About Search Engine Land

Search Engine Land is a leading daily publication that covers all aspects of the search marketing industry.

The site is led by Editor-In-Chief Matt McGee, who oversees the editorial team behind Search Engine Land and its sister publication, Marketing Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by search marketers to reach consumers online.

In addition to the editorial news staff coverage, Marketing Land features contributed articles by subject matter experts across all digital marketing disciplines, filled with practical tips, tactics and strategies for running successful marketing programs. Learn more about our contributor network and read our contributor guidelines and application form here.

Both sites were founded by search industry veterans Danny Sullivan (Chief Content Officer & Founding Editor) and Chris Sherman (VP of Programming & Founding Editor) and are published by Third Door Media. Third Door Media is also the parent company that produces Digital Marketing Depot, our research center for digital marketers, as well as the MarTech and Search Marketing Expo conference series.

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Latest News About Search Engine Land


3 Awesome Things You Can Do With The AdWords Dimensions Tab

There are some features in AdWords you just can't live without when managing a PPC account -- and the "Dimensions" tab is one of them. In fact, I polled my team the other day, and they unanimously cited the Dimensions...


The Importance Of XML Sitemaps In The Age Of Panda

In the early days of search engines, I wasn't much of a believer in XML sitemaps. But over time, I began to see first hand how they can benefit websites. XML sitemaps serve as a way to communicate directly with the search...


The Essential In-Depth Overview Of PPC Bid Management

There is no such thing as a bad keyword, there are only bad bids. While this is a bit of an overstatement, there is a nugget of truth to it. Naturally, a strategy of bidding on irrelevant keywords will hurt your...



8 Tools For Google Penalty Recovery

Google penalties can be a major setback, but regardless of why your site gets hit, it’s vital that you take quick and aggressive action to recover your organic search rankings. If your site has been penalized, don’t panic! With the right...


4 Super Smart Rising Stars In PPC Marketing To Read & Follow

[caption id="attachment_216792" align="aligncenter" width="800"] Photo by Tim Ash[/caption] Last week, I spent three solid days camped out in the PPC marketing and mobile tracks at SMX West 2015. Believe it or not, I don’t just run away to sunny California to escape...


More Hardcore A/B Testing: V2 Of The Free AdWords Script

Last month, we shared an AdWords Script to let you test anything and received countless examples of people using this creatively for PPC success. Based on your comments and feedback, we're now sharing version 2, which is even better! The script has...


The Next Generation Of Structured Data: Taking Markup To The Next Level

As SEOs, we've all heard for several years that we need to integrate structured data into our websites. At SMX 2015, the speakers at "The Next Generation of Structured Data: Taking Markup To The Next Level" provided compelling new ways to use...



Rev Up The Content Marketing Engine To Achieve Local Liftoff

Anyone who has read my columns is probably already aware of a variety of content marketing media options I recommend to achieve Local SEO benefits over time. The reason I do this is because it’s worked -- sustainably -- for years...



3 New AdWords Automations You Can’t Afford To Miss

Last month, I covered a checklist for SEM success and made the point that great AdWords management requires a lot of hard work. Luckily, there are ways you can automate some of the 26 steps in my checklist. While I've covered...



In 2015, Your Job As An SEO Isn't Actually SEO

OK, I'll admit right now I wrote that title just to get clicks. It's not my proudest moment, but I'd be lying if I said I hadn't done it before. Regardless, the title is accurate -- in a sense. Yes, you are still responsible...



Help Wanted: We're Hiring An Associate Features Editor

If you have journalism experience, love to edit and are familiar with the online marketing industry, we may have the perfect opportunity for you! The Search Engine Land/Marketing Land editorial team is growing again. We're now accepting applications for an Associate...



Search Engine Land's Top 10 Columns Of 2014

New Year's Eve is typically regarded as a time of reflection -- and so, in the spirit of being appropriately festive, we here at Search Engine Land would like to take a moment to reflect back upon the industry's most...


All Things SEO: Our Top 10 Organic Search Columns For 2014

All Things SEO is by far our most widely read column here on Search Engine Land, and our columnists have worked hard all year to provide a wide variety of helpful SEO content for our readers. While many in the organic search...