About Search Engine Land

Search Engine Land is a leading daily publication that covers all aspects of the search marketing industry.

The site is led by Editor-In-Chief Matt McGee, who oversees the editorial team behind Search Engine Land and its sister publication, Marketing Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by search marketers to reach consumers online.

In addition to the editorial news staff coverage, Marketing Land features contributed articles by subject matter experts across all digital marketing disciplines, filled with practical tips, tactics and strategies for running successful marketing programs. Learn more about our contributor network and read our contributor guidelines and application form here.

Both sites were founded by search industry veterans Danny Sullivan (Chief Content Officer & Founding Editor) and Chris Sherman (VP of Programming & Founding Editor) and are published by Third Door Media. Third Door Media is also the parent company that produces Digital Marketing Depot, our research center for digital marketers, as well as the MarTech and Search Marketing Expo conference series.

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Latest News About Search Engine Land


Rev Up The Content Marketing Engine To Achieve Local Liftoff

Anyone who has read my columns is probably already aware of a variety of content marketing media options I recommend to achieve Local SEO benefits over time. The reason I do this is because it’s worked -- sustainably -- for years...



3 New AdWords Automations You Can’t Afford To Miss

Last month, I covered a checklist for SEM success and made the point that great AdWords management requires a lot of hard work. Luckily, there are ways you can automate some of the 26 steps in my checklist. While I've covered...



In 2015, Your Job As An SEO Isn't Actually SEO

OK, I'll admit right now I wrote that title just to get clicks. It's not my proudest moment, but I'd be lying if I said I hadn't done it before. Regardless, the title is accurate -- in a sense. Yes, you are still responsible...



Help Wanted: We're Hiring An Associate Features Editor

If you have journalism experience, love to edit and are familiar with the online marketing industry, we may have the perfect opportunity for you! The Search Engine Land/Marketing Land editorial team is growing again. We're now accepting applications for an Associate...



Search Engine Land's Top 10 Columns Of 2014

New Year's Eve is typically regarded as a time of reflection -- and so, in the spirit of being appropriately festive, we here at Search Engine Land would like to take a moment to reflect back upon the industry's most...


All Things SEO: Our Top 10 Organic Search Columns For 2014

All Things SEO is by far our most widely read column here on Search Engine Land, and our columnists have worked hard all year to provide a wide variety of helpful SEO content for our readers. While many in the organic search...


Quality (Score) PPC Content: Our Top 10 Paid Search Columns For 2014

This past year brought many developments in search engine marketing (SEM), and our Paid Search columnists provided insights, tips and advice for adapting to these various changes. Search marketers briefly panicked when Google announced in April that it would be removing search...


Mapping It Out: Our Top 10 Local Search Columns For 2014

Consumers have grown increasingly reliant on the web for discovering local businesses and determining which ones to patronize. In fact, a survey conducted by BrightLocal earlier this year revealed that 88% of consumers trust online reviews as much as personal recommendations, underscoring the need...


Useful Links For Link Builders: Our Top 10 Link Week Columns For 2014

When Google's head of webspam, Matt Cutts, kicked off 2014 by denouncing guest blogging as a link building strategy, link builders knew they were going to be in for an interesting year. And indeed they were right. We saw major brands like...


Getting Down To Business: Our Top 10 B2B Search Marketing Columns For 2014

Business-to-business (B2B) search marketers are in a challenging position. New search features are often geared towards the business-to-consumer (B2C) sector, and much of the literature on best practices and cutting edge search strategies tends to be B2C focused as well. Luckily, a number...




Introducing The New Search Engine Land!

Notice anything different today? I sure hope so, because we've just launched the new Search Engine Land website! This is Search Engine Land's first redesign since March, 2011. Our sister site, Marketing Land, has also been relaunched. While both sites obviously...