Activity Streams & Other Social Nuggets From Leaked Google Video
A new video, apparently leaked and intended to orient new Googlers about the
application, has shed some new light on Google’s plans in the feed and social
space, as well as providing some stats on Google Reader itself.
Video Discusses Google Reader, Social Efforts from Google Blogoscoped is an
excellent, detailed rundown on the video, worth checking out. The video itself
has now been pulled, though the
chatter about it
continues. Below, what I found most interesting from the summary and some
observations ranging from "Activity Streams" of social activity on Google to
whether comments on shared items will put Google in the copyright infringement
Maka-Maka & Activity Streams
There’s some debate on the spelling (Mocha Mocha and Mocka Mocka are others),
but this is the name of a project to show "Activity Streams," something akin to
Facebook’s news feed, letting you know what your friends are doing on Reader and
Google Intends to Integrate Its Social Applications from Google Operating
System discusses this more and speculates on what might be included.
Google Grabs Facebook’s
News Feed Idea from me last week also covers how Orkut already has launched
a version of Activity Streams for within that service. Indeed, that’s now live
See the second box? That’s the new "Update From Your Friends" section. It’s
pretty boring compared to my Facebook feed:
That’s because at Orkut, I have about 1/6 of the friends than at Facebook, and
those people in Orkut don’t tend to do much (probably because they’re doing more
New Feed Standards
Google wants to introduce at least one, a way to
better inform if there are changes to a feed.
No One’s Reading Most Feed!
Everyone is citing the stat that 2/3 of feeds in
Google Reader have only one subscriber.
Google Reader Numbers from Google Operating System goes into much more depth
on fun and interesting Google Reader stats.
Feed Commenting & Full Feed Debate
Google wants to let people perhaps comment on items
they share. When you share an item, this also means the item is put out in
public view. If you share an item from a full-text feed, then the entire item is
That’s got Duncan Riley at TechCrunch
upset, feeling that sharing as Google Reader already does is violating
copyright, and allowing comments on these shared items will further undermine
In turn, that has Robert Scoble saying if content owners are worried,
go partial feed. That’s odd given he also has
long told people
to do full feeds, if they want to be read by him. Still, I agree. It’s one
reason why in the full versus partial feed debate (freshly debated once again
at ProBlogger), I’ve been for
partial feeds, myself.
In terms of what Reader might do,
my comment over at TechCrunch was that I’d like to see a way to
automatically tell web-based feed readers whether they could publicly reprint
the full text of my feed. That way, I could put out a full feed for individual
readers within Reader itself, but if they want to share items with others, Reader would know I
don’t want my content fully reprinted that way.
NOTE: Andy Beard
me of the Bloglines
Feed Access Control RSS and ATOM spec, which I remember as being about
blocking a feed from being indexed by search engines (as opposed to being
shared). But it is designed to also prevent public sharing. I’d still like a
more refined version — say a command like relationship="allow" length="250"
where you could indicated how many characters of a post could be shared.
Tags, Not Labels
Google never got on board with the entire tagging
movement of 2005, and to underscore this, it escewed the word "tag" in favor of
Now, that’s my explanation as to why Google uses the term "label." I’m not sure if the video
explains it the same way, but it does say that the name is confusing and a
Reader will soon recommend feeds based on your
subscriptions and other activity.
No Ads For News & Feed Content
In Google News Now
Hosting Wire Stories & Promises Better Variety In Results from me last
month, I touched on how Google is still not showing ads in Google News, without
providing any reasonable explanation why. Speculation has long been that Google
felt putting ads next to news stories might cause lawsuits beyond those that
have already hit Google News. The video touches on avoiding showing ads to feed
content for the same reason it is a problem with Google News — though the exact
nature of the problem isn’t explained in the Google Blogoscoped summary (and
perhaps not on the video itself).
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
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