Ad Group-Level Mobile Bids Coming to Enhanced Campaigns

Google announced today that ad group-level mobile bids will be coming to enhanced campaigns. google-adwords-square-logoThe added functionality will be available to all advertisers in May.

This is a fairly substantial modification. Currently mobile bids can only be set at the campaign level in enhanced campaigns. It is unclear if this change is in reaction to advertiser feedback or if this was a planned change.

API access for mobile bids at the ad group level will be available in early May. Look for that announcement to come on the Google Ads developer blog.

Related Topics: Channel: SEM | Google: AdWords | Google: AdWords: Enhanced Campaigns


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Adrian Huth

    the choice is obvious, one keyword per ad group

  • Link Worx Seo

    Thanks for the update, have not ran a mobile display or search add in a while.

  • Larry Kim

    can the location and time based bid adjustments be set at the ad group level, too?

  • Somnath Gupta

    I guess that you are here because your current PPC Account Manager is not doing much to promote your products; or you are just considering venturing into your first Pay Per Click

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