Henry Blodget’s Silicon Alley Insider has some interesting data and analysis (Q2 2006 vs. 2007) that shows how Internet media are gaining at the expense of traditional media: TV, newspapers and radio in particular. Among traditional media, only outdoor grew in Q2. Everyone knows this intuitively and anecdotally but Blogdet breaks out some numbers.

In the aggregate he says traditional media shrank by 3 percent YoY vs. online, which grew 42 percent. The total advertising pie grew 8 percent vs. last year.

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About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling. See more articles by Greg Sterling

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