Adobe & Yahoo Discontinue PDF Contextual Ad Program

Jan 14, 2009 at 9:32am ET by Barry Schwartz

Amit Agarwal reports that Yahoo and Adobe have decided to discontinue the Ads for PDF product they launched in November 2007.

An email sent to current participants of the program blamed the economic conditions for the failure of the program. The email said the program was discontinued due to “reassessment of priorities in the current economic environment.” If you currently have ads in PDFs, the ads will continue to run through March 31st, and then stop working beyond that point.

Jennifer Slegg also comments on the failure of this product.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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