Google has revamped the Ad Review Center for AdSense, aiming to make it easier for publishers to control the ads that appear on their sites.

The new Ad Review center will show ads of all targeting types that have previously appeared, and allow publishers to review and block future display of them. If ads are targeted by placement, publishers can review them in advance, before they appear on the site. Ads can be blocked one-by-one, rather than by groups.

Google will take the information about ads that are blocked and use it to predict ads that might offend, highlighting them for the publisher. The Ad Review center will also use impression and likely-impression data, putting ads that have been shown most often, or have the potential to be shown most often, front and center. Publishers will also see ads magnified or full-size, so they can better see details on the ad creative.

Blocking ads will also be easier. One must only click on an ad to block it, and can drag over multiple ads to block them all at once.

The new capabilities will be rolling out to previous users of the Ad Review tab in the next few days. Those who’ve never used the tool can visit the “Allow & block ads” tab, and will eventually be rolled out the features.

Related Topics: Channel: Display | Google: AdSense

About The Author: Pamela Parker is a contributing editor for Search Engine Land and Executive Features Editor at Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She’s also worked to help monetize independent publishers’ sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker. See more articles by Pamela Parker

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