• http://www.traffick.com AndrewGoodman

    They were “working on” this one year ago too. We’ll be looking forward to a formal announcement and feature release. Both Yahoo and Google still include too many non-search sources in the explicitly “search” side of their ad platforms, making it difficult or impossible to opt out or exclude sources as you would do in the content programs.

  • http://www.adamap.com AP

    Good! Now the GOOG needs to allow advertisers to opt out of the ‘expanded match’ feature of broad matched terms.

  • http://www.SpinCenter.com Spincenter

    This change can’t come soon enough. Although Google insists that “parked domain sites typically convert at rates equal to that of search and content pages,” I’m seeing conversion costs 3 times higher than elsewhere in the content network.

  • http://www.adamap.com AP

    Good! Now the GOOG needs to allow advertisers to opt out of the ‘expanded match’ feature of broad matched terms.

  • http://www.beyondthepaid.com Melissa

    In addition to an opt-out for domain traffic, I’d like to see a separate bidding option like we currently have for content. We should have at least 3 separate bid options: Google traffic, “other” search traffic (including domains and error pages), and content. Breaking it down even further than this would be great, but at least this would be a start. Sometimes domain traffic performs, but at a different level than Google-driven search, and I hate to throw the baby out with the bathwater if I don’t have to.

    Melissa

  • crimsongirl

    Hmmm, that’s funny because the same AdWordsAdvisors2 poster mentioned back in December that advertisers could opt out of search network sites. This was in response to a comment that a Google rep supposedly made at SES Chicago. When some of us scoffed, the other Google rep at webmasterworld, AdWordsAdvisors, came in and clarified that the exclusion was available only for AdSense for Domains sites.

    But even that isn’t true, at least in my experience. I’ve been trying to exclude sites since December and still get clicks. Many big companies operate this way: keep their people in the dark so that when they talk to customers they believe what they are saying. Meanwhile, we lose thousands of dollars (no exaggeration) every month to AdSense for Domains sites.

  • webwagon

    It’s about time they did this, if it was costing them $. They would have sorted it out long ago