AdSense Publishers Will Get Pay Per Action Ads, Like It Or Not

I covered at the Search Engine Roundtable this morning that some AdSense publishers are automatically being forced into trying out Google’s Pay Per Action ads.

Google sent out emails to select publishers, notifying them that a portion of their ads will be serving Google’s pay per action ads. That means instead of these publishers earning money on a per impression or per click basis, they can only earn money when an action is completed by the user.

This will only impact about 5% of a publisher’s ads, plus publishers can opt out by emailing Google. But if no action is taken on part of the publisher, that percentage of ads will not be the usual pay-per-click type.

Related Topics: Channel: Display | Google: AdSense


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • ThoughtSparks

    While that may be frustrating for some publishers. I suspect that this will be a growing trend in online advertising. It may ding some folks but I think it’s part of the maturing process. Click fraud is probably more rampant than one would suspect. What I think it will do is force advertisers and publishers to develop higher quality ads that more accurately target the site audience. Or perhaps user-based ads that are shaped by surfing patterns much like Googles search results but carried to affiliate sites.

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