• http://www.thoughtsparks.net ThoughtSparks

    While that may be frustrating for some publishers. I suspect that this will be a growing trend in online advertising. It may ding some folks but I think it’s part of the maturing process. Click fraud is probably more rampant than one would suspect. What I think it will do is force advertisers and publishers to develop higher quality ads that more accurately target the site audience. Or perhaps user-based ads that are shaped by surfing patterns much like Googles search results but carried to affiliate sites.