http://searchengineland.com/adsense-publishers-will-get-pay-per-action-ads-like-it-or-not-11797 Search Engine Land: Must Read News About Search Marketing & Search Engines Mon, 23 Nov 2009 13:24:43 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://searchengineland.com/adsense-publishers-will-get-pay-per-action-ads-like-it-or-not-11797/comment-page-1#comment-3381 ThoughtSparks Fri, 27 Jul 2007 11:33:02 +0000 http://searchengineland.com/beta/adsense-publishers-will-get-pay-per-action-ads-like-it-or-not-11797.php#comment-3381 While that may be frustrating for some publishers. I suspect that this will be a growing trend in online advertising. It may ding some folks but I think it's part of the maturing process. Click fraud is probably more rampant than one would suspect. What I think it will do is force advertisers and publishers to develop higher quality ads that more accurately target the site audience. Or perhaps user-based ads that are shaped by surfing patterns much like Googles search results but carried to affiliate sites. While that may be frustrating for some publishers. I suspect that this will be a growing trend in online advertising. It may ding some folks but I think it’s part of the maturing process. Click fraud is probably more rampant than one would suspect. What I think it will do is force advertisers and publishers to develop higher quality ads that more accurately target the site audience. Or perhaps user-based ads that are shaped by surfing patterns much like Googles search results but carried to affiliate sites.

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