In a nod to consistency across platforms and the growth in mobile usage, Google has overhauled its AdSense text ads to be more mobile-friendly, adding a large arrow button to each ad that should make it easier for “fat fingers” to click effectively on tablets and mobile phones. The buttons will also appear on desktop versions of text ads on the Google Display Network.
The new text ads also feature slight changes to font size, spacing and text layout. Google says its experiments with the new format indicate an uplift in clicks across publishers. No changes will occur on text ads displaying on Google.com or other search partners.
The changes will begin appearing automatically and will be based on the color palette publishers have chosen for their ad units. If the background of the ad units is white, the arrow icon will be grey. For other background colors, the arrow button will be a different shade of the background color. Google’s policies forbid any publisher from placing similar-looking arrows or images around their ad units.
Reaction from publishers to the new units seems to be mixed, with some saying the arrows are too big and ugly, and others praising the new look.