Are Your Google Display Network Results Damaged By AdSense For Mobile?

Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP — chances are, you’re appearing on a hell of a lot of apps now, and you might need to make some adjustments to your campaign in order to improve your results.

mobile-ads_products_smThe Issue

Eighty percent (80%) of people’s time on their mobile device is spent in an app now, and this has caused a significant shift in the traffic available on the Google Display Network via different devices.

We all know that there’s been a big shift in the amount of time people spend on mobile devices compared to desktops; but, you would be surprised at how this impacts your GDN campaigns! 

For the rest of this column, read on at Marketing Land, where we cover display advertising and mobile marketing. 

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Channel: SEM | Google: AdSense | Google: AdWords | Paid Search Column | Search Ads: Contextual | Search Marketing

Sponsored


About The Author: is one of the longest standing PPC team leaders at Periscopix, a fast growing PPC agency, serving as the company's Group Head of Search.

Connect with the author via: Email | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

 

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide