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Are Your Google Display Network Results Damaged By AdSense For Mobile?
Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP — chances are, you’re appearing on a hell of a lot of apps now, and you might need to make some adjustments to your campaign in order to improve your results.
Eighty percent (80%) of people’s time on their mobile device is spent in an app now, and this has caused a significant shift in the traffic available on the Google Display Network via different devices.
We all know that there’s been a big shift in the amount of time people spend on mobile devices compared to desktops; but, you would be surprised at how this impacts your GDN campaigns!
For the rest of this column, read on at Marketing Land, where we cover display advertising and mobile marketing.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.