AdWords Advertisers Can Now Control Sitelink Details In Enhanced Campaigns

When Google introduced sitelink details in February as a new feature in enhanced campaigns, the sitelink details were pulled from other ads in the campaign. Now, Google has announced that advertisers will be able to control the copy in sitelink details.

AdWords Sitelinks Details Enhanced Campaigns

New description fields have been added to both the pop-up window to set-up new sitelinks and to edit existing sitelinks in the Web interface.

Add AdWords Sitelinks Details Enhanced CampaignsSitelink descriptions haven’t been spotted in the wild very often, yet. There is a four sitelink view, as shown above, as well as a two sitelink view.

Key sitelink guidelines remain the same:

  • Sitelinks cannot violate the duplicate sitelink URL policy
  • Sitelink text cannot use keyword insertion
  • Sitelink text cannot be the same as other sitelinks in the same ad group/campaign or the main ad that’s serving

Related Topics: Channel: SEM | Google: AdWords | Google: AdWords: Enhanced Campaigns | Top News


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Thibaud Jurquet

    Hi Ginny ! Thanks, it’s a useful tip, these sitelinks really increase CTR. Quick question: I’ve only seen these sitelinks on my brand campaigns, and never when I have competitors on the query. Did you ever see these sitelinks for unbranded keywords where there is some advertiser competition ?

  • dudleyantoine

    Alongside with having the ability to add descriptions,being able set end dates and see individual metrics for each site link is a great benefit. This as an awesome tool for weekly promotions, offers, rebates etc…

  • WebMaster

    Thanks for the great Information, Yes it is true that good site-link gives website good rank as well as traffic. I also in learning stage to build good website link. Can you provide me some useful tips.

    Waiting for your valuable tips.


  • Mani

    Thanks for the great Information… thanks :)

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