AdWords Adds Single Currency Reporting For Conversion Values

AdWords advertisers that accept multiple currencies on their sites or apps can now track ad-driven conversion values in a single currency. The change means sales will be converted into the same currency as the billing settings in an AdWords account. Advertisers importing goals and transactions from Google Analytics can assign a currency to them, and […]

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AdWords advertisers that accept multiple currencies on their sites or apps can now track ad-driven conversion values in a single currency.

The change means sales will be converted into the same currency as the billing settings in an AdWords account. Advertisers importing goals and transactions from Google Analytics can assign a currency to them, and AdWords will automatically convert the currency.

A retailer or app developer accepting payments in dollars, euros and pounds, for example, can automatically see all transaction revenue in the currency that’s set for AdWords billing. No more having to convert and reconcile the currencies manually to calculate revenue performance. Conversion values will then be reported in the same currency as ad costs, making ROAS calculations much easier.

If you use cross-account conversion tracking in an MCC that has accounts with different billing currencies, the conversion values will be shown in one common currency — set at the MCC level — to make it easier to compare performance. At the individual account level, you’ll be able to see revenue in the local currency after adding a currency to each conversion action.

Google uses the average daily foreign exchange rate when converting conversion values into the account currency for reporting. To learn how to assign a currency to conversion actions, read the support information here.


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About the author

Ginny Marvin
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Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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