Adwords Adds Social Annotations, Targeting For In-App Ads To Enhanced Campaigns

Starting today Google is adding functionality for social annotations and in-app ad targeting to enhanced campaigns.Google Adwords Enhanced Campaigns

Social annotations, really Google+ annotations, display the number of Google+ followers an advertiser has under the ad text. Here’s an example from Home Depot on a search for “dining room chairs”

Adwords Social Annotations

Social extensions have been available for nearly a year and a half. The difference is in enhanced campaigns social annotations can show automatically and don’t have to be set up at the campaign level.  Advertisers’ Google+ pages must be linked to their websites and display URLs have to match the website URL.  Typically a company needs to have at least 100 Google+  followers for ads to qualify for social extensions.

Advertisers targeting app users can set in-app ad bids based on user context, including location, time of day and device, with enhanced campaigns. At the ad group level, advertisers can adjust bids across display signals including demographics, interests, topics and remarketing.

Google has announced the mandatory switch to enhanced campaigns for all AdWords advertisers will start July 22, 2013.

Related Topics: Channel: SEM | Google: AdWords: Enhanced Campaigns


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Scott Clark

    I question this just like I question Feedburner stats back when FriendFeed followers counted in your total for the button display. You could buy them by the thousands with paypal all day long. Followers Engagements. If Google wants to make this useful, they will come up with some sort of engagement indicator instead. That would be a genuine credibility indicator.

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