Adwords Adds Social Annotations, Targeting For In-App Ads To Enhanced Campaigns

Starting today Google is adding functionality for social annotations and in-app ad targeting to enhanced campaigns. Social annotations, really Google+ annotations, display the number of Google+ followers an advertiser has under the ad text. Here’s an example from Home Depot on a search for “dining room chairs” Social extensions have been available for nearly a […]

Chat with SearchBot

Starting today Google is adding functionality for social annotations and in-app ad targeting to enhanced campaigns.Google Adwords Enhanced Campaigns

Social annotations, really Google+ annotations, display the number of Google+ followers an advertiser has under the ad text. Here’s an example from Home Depot on a search for “dining room chairs”

Adwords Social Annotations

Social extensions have been available for nearly a year and a half. The difference is in enhanced campaigns social annotations can show automatically and don’t have to be set up at the campaign level.  Advertisers’ Google+ pages must be linked to their websites and display URLs have to match the website URL.  Typically a company needs to have at least 100 Google+  followers for ads to qualify for social extensions.

Advertisers targeting app users can set in-app ad bids based on user context, including location, time of day and device, with enhanced campaigns. At the ad group level, advertisers can adjust bids across display signals including demographics, interests, topics and remarketing.

Google has announced the mandatory switch to enhanced campaigns for all AdWords advertisers will start July 22, 2013.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Get the must-read newsletter for search marketers.