Google has launched the API for the new Google Shopping Campaign type for managing product listing ads (PLAs). The API is available to agencies and third-party platforms to facilitate large-scale implementations.
Google Shopping Campaigns came out of beta last month and are available globally. The new campaign type is meant to make the process of setting up and managing product listing ads easier by giving users more access to the information in Google Merchant product feeds without having to access Google Merchant Center directly.
Google has also said a bid simulator is on the horizon for Google Shopping Campaigns.
To learn more, check out Google Shopping Campaigns Are Now Live — How To Get Started