AdWords API v200909 & V13 Sunsets April 22, 2010

The AdWords API Blog announced a new version of the v2009 API and also released a date as to when version 13 of the API will sunset.

The new version of v2009, known as v200909 has many changes, but the most important include:

  • Asynchronous calls – Asynchronous calls allow you to work with large sets of data faster and more easily. Instead of having to wait for our system to fully complete your request before you can make another one, you’re now able to make another call as soon as the API service confirms that it has received your previous call. No more waiting for the server to complete large requests. V200909 will continue to support Synchronous methods as well.
  • Keyword and placement ideas – With the new TargetingIdeaService, you’ll be able to get keyword and placement ideas through the API, leveraging the functionality of the search-based keyword tool.
  • Location Extensions preview – Limited location extensions functionality is now available as a preview of the full functionality in development.

Also, Google has extended the sunset date for the previous API, version 13, to drop support on April 22, 2010. So make sure to start migrating to API v2009 as soon as possible.

Related Topics: Channel: SEM | Google: AdWords | Google: APIs

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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