AdWords Campaigns That Don’t Use Advanced Settings Will Be Migrated To Standard Type Campaigns

Over the next few weeks, Google will be migrating AdWords campaigns that don’t use any advanced features from “All Features” to “Standard” type campaigns. The change applies only to “Search Network Only” and “Search and Display Networks” campaigns.

When Google updated the AdWords campaign setup back in June 2012 to include the “Standard” and “All Features” options, existing campaigns were automatically rolled over to “All Features”. In Legacy campaigns, you can still see “not recommended” noted in red next to the Standard option.

Now, ahead of the enhanced campaigns switch-over in July and the additional advanced options that come with it, older campaigns that are actually set up like “Standard” campaigns will be designated as such.

This change won’t affect ad delivery or campaign performance in any way. It just means that you won’t see any of the advanced feature options for Location, Bidding and Delivery or any of the other advanced settings.

If you decide to use advanced features at a later date, just select “All features” under Settings, and those options will become available.