AdWords Click-To-Download Ads Now Accompanied By Icon

Click-to-download AdWords ads for mobile devices are getting more visually appealing. Google will now find the advertised application’s icon in the iTunes store or Android market and display it alongside the ad in search results.

The new feature will automatically be applied whenever a click-to-download ad appears on a mobile device. Google announced its immediate availability late last week.

To create a click-to-download ad, advertisers enter “itunes.apple.com/” or “market.android.com/” followed by the app name in the ad’s display URL field. AdWords automatically displays this as “Download from iTunes” or “Download Android App.” For the destination URL field, advertisers should enter the full link to where the app can be downloaded. Ads that link to iOS apps will only be shown on devices that can use those apps. Same for Android.

The move by Google is obviously aimed at making click-to-download ads more enticing for mobile device users, driving more clicks and more revenue at a time when usage of such devices is soaring.

Related Topics: Channel: SEM | Google: AdWords | Google: Mobile

Sponsored


About The Author: is Executive Features Editor at Search Engine Land and Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide