AdWords Display URL Policy Change For Hosted Domains
The Google AdWords blog announced a new change to their display URL policy for ads leading to hosted domains. The change is fairly simple, if you are hosted on a blogspot.com, wordpress.com or similar type of domain, Google wants you to show the subdomain portion of the domain, in addition to the main domain. For […]
Barry Schwartz on January 13, 2010 at 9:04 am | Reading time: 1 minute
The Google AdWords blog announced a new change to their display URL policy for ads leading to hosted domains. The change is fairly simple, if you are hosted on a blogspot.com, wordpress.com or similar type of domain, Google wants you to show the subdomain portion of the domain, in addition to the main domain.
For example the destination URL for the AdWords blog is https://adwords.blogspot.com, so the display URL has to be adwords.blogspot.com, it cannot just be blogspot.com. Same with WordPress, such as the destination URL https://maximumbob.wordpress.com must show the display URL of maximumbob.wordpress.com and not just wordpress.com.
This policy change applies to all hosted domains.
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.