The Google AdWords blog announced a new change to their display URL policy for ads leading to hosted domains. The change is fairly simple, if you are hosted on a blogspot.com, wordpress.com or similar type of domain, Google wants you to show the subdomain portion of the domain, in addition to the main domain.

For example the destination URL for the AdWords blog is http://adwords.blogspot.com, so the display URL has to be adwords.blogspot.com, it cannot just be blogspot.com. Same with WordPress, such as the destination URL http://maximumbob.wordpress.com must show the display URL of maximumbob.wordpress.com and not just wordpress.com.

This policy change applies to all hosted domains.

Related Topics: Google: AdWords

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz