AdWords Editor Update Brings Upgraded Sitelink Management And More

google-adwords-square-logoGoogle released an update to AdWords Editor, version 10.2, that supports upgraded sitelink management and several other smaller feature updates.

Apparently now dubbed upgraded sitelinks, these new sitelinks rolled out in June just prior to the enhanced campaign roll-out. They give advertisers the ability to include additional details for each sitelink. So far, they’ve been spotted on brand queries only, but perhaps this is a sign they’ll start to display more frequently on nonbrand results.

AdWords Sitelinks Details Enhanced Campaigns

The new sitelink functions available in Editor 10.2 include:

  • View and manage sitelinks and settings, including device preference, using the new “Sitelinks (upgraded)” tab.
  • Add, edit, or remove sitelinks at the campaign or ad group level.
  • Copy and paste upgraded sitelinks between campaigns or ad groups.
  • Include upgraded sitelinks in imports and exports.

Other updates to Editor include an increased image file size limit of 150K. URLs on sitelinks and some ads can have destination URLs as long as 2,076 characters (up from 1,024). You can now enter URLs with the {ifmobile}{ifnotmobile} dynamic insertion format for sitelinks and ads where applicable. Accelerated delivery also is now allowed for campaigns using automatic bidding.

Google also announced this week that all legacy extensions — sitelink, call, and app extensions – must be transitioned to enhanced by September 23. After that date, Google will automatically update all legacy extensions in an account, or delete any legacy extensions in an account that already has some upgraded extensions set up.

Related Topics: Channel: SEM | Features: Analysis | Google: AdWords | Google: AdWords: Enhanced Campaigns | Top News


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Ronnie’s Mustache

    Ginny, thanks for getting news about these types of updates out so quickly….it’s a big help.

  • Idan Cohen

    Thanks Ginny for summing up all the new features.
    Still waiting for Adwords editor to be able to bulk upload labels….

  • Pat Grady

    Excellent! Using the interface to update these is a time bandit, glad to see this AdWords Editor update!!!

  • Mike Rawlings

    Idan, I had the same thought! It really is well past time that Google build for bulk labeling in the editor.

  • Ginny Marvin

    You’re welcome, glad they’re helpful.

  • The #hustle Blog

    Is it me or does this latest update still not include a way to bulk add/edit the actual sitelink Descriptions?

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