AdWords Editor update supports Shopping Showcase Ads

Create and edit the newest Shopping ad format in Editor.

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Shopping Showcase ads on a desktop search result.

AdWords Editor version 12.1 is now available, with support added for several features, including Shopping showcase ads and expanded dynamic search ads.

Showcase ads feature three product images from a retailer that are related to the search query and link to a Google-hosted landing page of products the advertiser groups together. Google first introduced showcase ads in July 2016, but they continue to gain visibility.

Showcase Ads

To set up Showcase ads in Shopping campaign ad group, select “Showcase” from the “Ad group type” drop-down.

Showcase Ads EditorShowcase ads is available as an ad type option in the left navigation. Advertisers can upload a header image (the main image that represents the product category or brand) right in Editor.

Showcase Ads Setup

The latest version of AdWords Editor is now available for download.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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