Google has released version 9.5 of its free desktop software for managing AdWords campaigns, adding support for campaign experiments and location extensions, among other recent enhancements to the AdWords web interface.

Users can now manage their campaign experiments on the AdWords Editor, including applying and editing an experiment status, a default maximum CPC or a maximum CPC bid multiplier. Importing and exporting of these variables can now also be uploaded in both CSV and XML.

The new version also supports location extensions. Users can create new location extensions, modify existing locations and download or upload data.

One modification that should support workflow is the ability to download in the background. If you’re working on one account, you can download other accounts in the background while working on another.

The update also supports additional ad dimensions and URLs with IP addresses or non-ASCII characters. A full list of changes is listed in Google’s release notes.

Users will be prompted to download the new version or can download from the Editor web site. The last time Google updated the AdWords Editor was in May.

Related Topics: Channel: SEM | Google: AdWords

About The Author: Pamela Parker is a contributing editor for Search Engine Land and Executive Features Editor at Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She’s also worked to help monetize independent publishers’ sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker. See more articles by Pamela Parker

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