Google has released version 9.5 of its free desktop software for managing AdWords campaigns, adding support for campaign experiments and location extensions, among other recent enhancements to the AdWords web interface.
Users can now manage their campaign experiments on the AdWords Editor, including applying and editing an experiment status, a default maximum CPC or a maximum CPC bid multiplier. Importing and exporting of these variables can now also be uploaded in both CSV and XML.
The new version also supports location extensions. Users can create new location extensions, modify existing locations and download or upload data.
One modification that should support workflow is the ability to download in the background. If you’re working on one account, you can download other accounts in the background while working on another.
The update also supports additional ad dimensions and URLs with IP addresses or non-ASCII characters. A full list of changes is listed in Google’s release notes.