AdWords Mobile App Download Campaigns Get Deeper Reporting In Google Analytics

adwords mobile app download adThis week, Google added new reporting available for mobile app campaigns in Google Analytics. By linking AdWords and Google Analytics accounts and enabling auto-tagging, mobile app advertisers will be able to access more detailed performance reports about their campaigns in Google Analytics.

New reports on mobile app campaign performance include day parts, destination URLs and keyword positions. They’ll be found in Google Analytics under the Acquisition menu for Google Analytics App Views over the next few days.

The reporting applies to both display and search campaigns. Advertisers will be able to analyze app download and in-app revenue performance by search query, day part and more.

mobile-app-campaign-reporting-google-analytics

Related Topics: Channel: SEM | Google | Google: AdWords | Google: Analytics | Search Ads: Mobile Search | Search Marketing: Mobile | Top News

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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