AdWords Preview Tool Gets Mobile-Focused Facelift

Ever wonder how your AdWords ads look on different devices in different places? Google has added some features to its AdWords Preview tool in an effort to address these issues.

In keeping with Google’s effort to monetize searches on mobile devices, changes to the tool are designed to help marketers aiming to optimize mobile ads. The tool will now let advertisers see how their ads will look on different devices — iPhone, Android, etc. — on multiple carriers.

When you use the preview tool to check out your ads targeted to other places, you can now confirm whether your ad is showing in that geography by using the place name. Additionally, if you’re using location extensions, you can enter latitude and longitude information in the ad preview tool to confirm that your ads are correctly displaying. You can also see whether a hyperlocal distance marker is visible, letting people know how far they are away from your business. If it’s not, the tool will guide you on what to do to ensure it displays as you intend.

Google has been focusing on mobile as a key area of growth. In August, the company reported seeing a $1 billion annualized run rate for mobile revenues, from both search display and click-to-call ads.

Related Topics: Channel: SEM | Google: AdWords

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About The Author: is Executive Features Editor at Search Engine Land and Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998.

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  • Mark Oliver

    Not before time. The Ad Preview and Keyword tools on AdWords have been poor for some time now.

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