AdWords Test Accounts No Longer Require Application Requests

Google has updated the process for setting up AdWords Test Accounts. Test accounts are used by developers to execute AdWords API requests without serving ads or affecting actual account performance. Starting today, instead of having to complete a web form application for account approval, developers can now create an MCC (my client center) test account […]

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Google has updated the process for setting up AdWords Test Accounts. Test accounts are used by developers to execute AdWords API requests without serving ads or affecting actual account performance.

Starting today, instead of having to complete a web form application for account approval, developers can now create an MCC (my client center) test account from the web UI.

All client accounts set up within the MCC will be test accounts. This is the URL to set up a test MCC account: https://adwords.google.com/um/StartNewMccAccount?testAccount=true. Notice  “?testAccount=true” in the URL; it’s the only noticeable difference from the set-up page for a standard MMC account.

Test accounts have the red “This is a test account” notice as shown in the screenshot below.

adwords test account


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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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