AdWords Time Comparison Data Rolls Out In Web UI, Includes Filter Options And Exports

When Google rolled-out “compare dates” functionality in AdWords, it was welcomed, but  limited to showing changes on the graph view only. Yes, you could get comparison data out of AdWords, but it was cumbersome. Good news:  Over the next few days, Google is officially rolling out an expansion of the compare dates tool that shows the change data in the AdWords tables.

This new functionality started showing up in some accounts earlier this summer. When you enable compare dates (available at the bottom of the date range  selector), plus (+) signs appear in each of the metrics columns. When you click on a plus sign, you’ll see the metric from each date range and the difference and percent change between the two time periods.

Adlucent, Adchemy, Lexity, DataPop, Mercent...

What’s less apparent is that the change data is now available in the Filter options as well. By drilling into the options under Conversions, Impression share, Analytics, and Performance, you can choose to filter data by change data — and save those filters.

change data in adwords filters

When you export the table to Excel, all change data exports for the columns included in the table. This new addition to AdWords should help analysts save time in Excel and make it easier to spot issues on the fly within the web UI.

Related Topics: Channel: SEM | Google: AdWords


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Rob Bunting

    This is a very helpful set of features that are a welcome addition to the UI.

    Thanks for the run-down Ginny, I had noticed the change in the date range selector and pluses in the column, but did no these were in the filter options.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide