AdWords To End Product Extensions As PLAs Take Over

AdWords product extensions will soon be heading off into the sunset. They are leaving quietly, too. Brad Geddes noticed the announcement in the AdWords agency newsletter, but no other formal notification has been communicated to advertisers. Product extensions will disappear from the campaign set-up flow on May 20th. Google eventually let product extensions be outrun […]

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AdWords product extensions will soon be heading off into the sunset. They are leaving quietly, too. Brad Geddes noticed the announcement in the AdWords agency newsletter, but no other formal notification has been communicated to advertisers.

Product extensions will disappear from the campaign set-up flow on May 20th. Google eventually let product extensions be outrun by Product Listing Ads. As Geddes notes, when Google launched PLAs, product extensions were reduced to a less-than-compelling line of text and price.

Here’s a pictorial walk down memory lane:

U.S. debut in 2009

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When PLAs roll out to U.S. November 2010

product-extensions-with-plas

Mobile debut in June 2011

mobile-product-extensions

The final incarnation post-PLA

product-extensions1-600x473


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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