AdWords advertisers seeking to target ad to cities in China, Brazil, Mexico and 14 other countries will soon get their wish. Google today will begin rolling out new city and regional targeting capabilities.

The changes will allow advertisers to target, analyze and optimize ad campaigns based upon more granular geographic data. Retailers could, for example, target ads to appear only in cities where they have outlets and bid higher for targeting that performs more effectively.

In Argentina, targeting will only be available on a regional basis only. China, Finland and Hungary city coverage is coming soon, according to Google. The countries whose cities will be immediately available include Austria, Brazil, Colombia, the Czech Republic, Malaysia, Mexico, Morocco, New Zealand, Nigeria, Norway, Poland, South Korea, Switzerland and the Ukraine.

Related Topics: Channel: SEM | Google: AdWords

About The Author: Pamela Parker is a contributing editor for Search Engine Land and Executive Features Editor at Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She’s also worked to help monetize independent publishers’ sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker. See more articles by Pamela Parker

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