After 4-Month Slide, YouTube Regains Viewers & Sessions

After a four-month slide in both unique viewers and video viewing sessions, YouTube rebounded in March to post gains in both of those categories. That’s according to the latest stats from comScore, just released this afternoon.

YouTube remains far and away the dominant video site online, with big leads in both viewers and sessions over second-place AOL and the rest of the sites on comScore’s latest survey.

comscore-video-march2011

But these numbers are actually a reversal for YouTube. Since passing the two billion session threshold in October, YouTube has seen those numbers decline each month through February. Its gains in March bring sessions closer to where YouTube was back in November.

comscore-youtube-sessions

YouTube has seen a similar decline in unique viewers over the past four months, according to comScore data. After reaching more than 146 million viewers in October, that number also declined through February.

comscore-youtube-viewers

YouTube’s chart is actually similar to overall video activity. ComScore reported 175 million Internet users watched video in October — a number that dropped to 170 million by February. Likewise, viewing sessions overall dropped from 5.4 billion to 5 billion over the same period.

Related Topics: Channel: Video | Features: Analysis | Google: YouTube & Video | Stats: comScore | Stats: Popularity | Top News

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Vithiet

    Mmmh… Could there be any relation at all with ads being more and more invading on YouTube videos?

  • Matt McGee

    I don’t know, Vithiet. I wonder if it’s just seasonal. Less people online, less people watching videos over the holiday season?

  • Khalid

    If every other site declined as YouTube did during that period, then it’s nothing to do with ads. People know YouTube has the most video, that people mostly post stuff there first(if they even bother to post elsewhere) and that that’s the place to go. Chances are the only thing that can destroy YouTube’s lead right now would be YouTube and it’ll take more than an ad or two per video.

  • http://www.rimmkaufman.com George Michie

    Yes, ComScore could do a better job of presenting data. I’d like to see what the YoY numbers look like during this period, and also understand whether these numbers jibe with what YouTube claims — the ComScore panel has significant selection bias built in and is not necessarily representative of ‘the truth.’

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