• http://twitter.com/chiefmartec Scott Brinker

    Hi, Steve.

    I mean that there are lots of “landing page best practices” that are tactical tips and recommendations for designing pages — e.g., keep the form short, stick to one call-to-action (CTA), include some kind of social proof, etc.

    Those are fine, but marketing is much more dynamic and context-dependent than a set of fixed recipes does justice.

    Agile marketing teams, by their focus on validated learning, are able to explore and discover what works best with their audience in a much more organic and authentic manner.

    So yes, I complete agree that agile marketing itself is a best practice. But that’s a higher level.