All Google Analytics Users Now Get New Version

Google has released the latest version of Analytics to all users, introducing a completely redesigned interface, multiple customizable dashboards, event goals, more powerful custom reports, and a search term cloud visualization. When users log into Google Analytics, they can access version 5 by clicking on “New Version” at the top right of the page. (Toggling […]

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Google has released the latest version of Analytics to all users, introducing a completely redesigned interface, multiple customizable dashboards, event goals, more powerful custom reports, and a search term cloud visualization. When users log into Google Analytics, they can access version 5 by clicking on “New Version” at the top right of the page. (Toggling back and forth between versions will be possible for now.)

100percent New Version Link

 

Google announced the new version, as a closed beta, back in March.

The company also promised new features “coming soon,” including the ability to export reports to PDF and e-mail reports. Currently, users aren’t able to migrate a custom report from the current version of Analytics to the new version, but that’s promised, as well. Linking a new AdWords or AdSense account is coming, as is in-page analytics, according to Google.

Besides the general snazzier, faster interface, the multiple dashboards feature is probably the most useful of the current additions, allowing site owners to develop a dashboard for each person, or department, involved with a site, given that they each may have different metrics they’re most interested in tracking. Users can now create up to 20 custom dashboards, with up to 12 widgets per dashboard.

Google Analytics Dashboard

Additionally, event-based goals — such as downloads or interactions — is a powerful addition. Google has long offered URL and engagement goals. With the new feature, one could keep track of every time a PDF white paper was downloaded, and even assign different values to white papers based upon the business value of each download. Users can also use this feature to see how many minutes a site visitor viewed a video.


About the author

Pamela Parker
Staff
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

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