• http://www.eSocialMedia.com ESM

    I’m amazed Google did not tap into this revenue stream far sooner.
    Any ideas why they held of for so long?

    This was one of the best ways for advertisers to achieve low cost conversions at the expense of a lower CTR. Now that phone numbers become part of the CTR, advertisers will have to pay, but also may see better CPC. CPL performance. One thing is for sure, we won’t have to toggle phone number ads on and off in order to balance out our CTR and quality scores.

    Publishers will love this!
    Nothing erodes profits like a bunch of 1-800 adwords ads with no clicks on your website.