• http://twitter.com/skram Mark Silverberg

    Is it just me or is it a little weird that this post is sponsored by Adobe but features how to do this only with Google Analytics?

  • http://payprobusiness.com/blog Alice Ly

    For the Advanced Segments section, I can’t seem to have multiple “Include” lines like you have pictured. Is there a button somewhere I’m not seeing that allows for multiple “Includes” to bundle the social sources like that? Thanks! :)

  • http://www.facebook.com/carrie.hill1 Carrie Hill

    Alice – can you send me a screen shot of your advanced segment build and i’ll see how it compares to mine? email me at carrie (at) keyrelevance (dot) com

  • http://www.facebook.com/carrie.hill1 Carrie Hill

    @Mark – pretty interesting. I think Adobe sponsors most of the analytics columns here. I’ve never used Omniture so cant really speak to it’s functionality – pretty cost prohibitive for most of my clients.

  • http://payprobusiness.com/blog Alice Ly

    I sent the screenshot, thank you :)

  • http://www.facebook.com/carrie.hill1 Carrie Hill

    Sent back a reply – let me know if that doesn’t work for you :)

  • http://payprobusiness.com/blog Alice Ly

    A previous company I worked with tried to use Omniture 5 years ago but it had a very steep learning curve not to mention the cost and integration effort. Not sure if they’ve changed it to be more friendly though.

  • http://payprobusiness.com/blog Alice Ly

    It worked wonderfully, thanks for the help :)

  • http://www.facebook.com/wksears William Sears

    Don’t forget to add the source t.co to track your referrals from Twitter’s redirect service.

  • http://www.facebook.com/carrie.hill1 Carrie Hill

    Great tip! Thanks for sharing!

  • http://twitter.com/elisabethos elisabeth osmeloski

    Mark, fwiw – – Editorial & Ad Sales operate independently here at SEL/ML., so the writers really only write what they know, as Carrie explained below. Adobe does have some solid social metrics tracking now as part of its digital marketing suite. However , as others mentioned, it’s typically used in very sophisticated organizations whereas Carries’ piece is aimed specifically beginners/first time social media managers. We love to look at how to measure social performance using whatever tools/platforms makes sense, and we have some guidelines in place to maintain editorial integrity.

  • http://twitter.com/Beatever Béate Vervaecke

    Same remark for fb.me. Tip: look at the social media report in Google Analytics. There your can find all the domains associated with facebook and twitter.
    Other caveat: when clicking from apps (mobile, desktop), the medium/source is direct/not set, so campaign tagging will be needed.

  • Bill Bean

    I’m surprised social network referrals isn’t one of the default segments.

  • http://www.facebook.com/carrie.hill1 Carrie Hill

    I built a custom segment for mobile traffic – app traffic is tricky. I’ll keep playing with it – maybe I can figure it out and write a follow up article :) Thanks for the tip.

  • Devin Harper

    Awesome. It just reaffirms that SEO and Social Media go hand in hand like two peas in a pod!

  • http://LifeByExperimentation.com/ Zane Claes

    What about using social media referrals in goal funnels? I find a lot of SMMs need to provide their clients with direct data about how their efforts are translating to sales.