Analyze This: New Column From Search Engine Land

Sep 25, 2009 at 7:38am ET by Chris Sherman

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Our newest Search Engine Land column, Analyze This, launches today. Analyze This focuses on analytics and measurement, two crucial aspects of search marketing that are often overlooked or underused. Columnists write about measurement techniques, compare analytics software programs, discuss strategies for using data to improve results and more. The Analyze This column appears weekly at Search Engine Land.

In today’s debut post, Brian Klais explores some of the reasons the work you’re doing may be underappreciated, and what you can do to shift negative perceptions into a more avorable light. Read on in Why Your SEO Is Underperforming – And You Are Underpaid.

Related Topics: Channel: Analytics | Search & Analytics

About The Author: Chris Sherman (@CJSherman) is a Founding Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series. See more articles by Chris Sherman

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