Android Has More Check-In Users Than Apple, But Just Barely

Android has almost a 10% lead over Apple in the smartphone market share race, but its lead in check-in activity is a lot smaller according to a new comScore report out today. According to comScore, Android’s overall US smartphone market share is 34.7%, compared to 25.5 for Apple. But Android’s lead in check-in activity over […]

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Android has almost a 10% lead over Apple in the smartphone market share race, but its lead in check-in activity is a lot smaller according to a new comScore report out today.
checkins-by-platform

According to comScore, Android’s overall US smartphone market share is 34.7%, compared to 25.5 for Apple. But Android’s lead in check-in activity over Apple is less than three percent — 36.6% of check-in service users are on Android, compared to 33.7% who are on Apple’s platform.

RIM accounts for 22% of check-in users, comScore says, while Microsoft, Palm and Symbian are all less than 5% of that audience.

Almost 1 in 5 Smartphone Owners Use Check-In Services

In the bigger picture, comScore says 16.7 mobile users in the US used check-in services in March 2011 — that’s 7.1% of the entire mobile user population. Of those check-in users, 12.7 million were using smartphones, which is 17.6% of the smartphone population.

mobile-smartphone-checkins

About 76% of all check-in users are on smartphones, comScore says.

comScore also shared demographic breakdowns of check-in service users:

  • 51% are female, 49% are male
  • 59% are between 18 and 34 years old
  • 5% are aged 55 or older
  • 47% are employed full-time
  • 23% are full-time students

comScore’s measurements cover the first three months of 2011.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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