Anecdotal Evidence Of AdWords Performance On Yahoo

Apr 21, 2008 at 8:40am ET by Greg Sterling

The AdWords Addict reports on the recent test of Google AdWords in Yahoo search results. Apparently changes were reflected equally quickly on both Google and Yahoo and performance on Yahoo (CTRs) was good, though no specifics are provided. Overall, the convenience of managing both engines from a single interface is also praised.

Look for questions surrounding this test (and its potential future) when Yahoo reports its earnings tomorrow afternoon.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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