Apr 21, 2008 at 8:40am ET by Greg Sterling
The AdWords Addict reports on the recent test of Google AdWords in Yahoo search results. Apparently changes were reflected equally quickly on both Google and Yahoo and performance on Yahoo (CTRs) was good, though no specifics are provided. Overall, the convenience of managing both engines from a single interface is also praised.
Look for questions surrounding this test (and its potential future) when Yahoo reports its earnings tomorrow afternoon.
Related Topics: Google: AdWords | Google: Partnerships | Yahoo: Search Ads
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