Announcing Our Newest Conference: SMX Search Analytics

Dec 15, 2008 at 1:31pm ET by Chris Sherman

Search marketing isn’t just about website optimization and paid search campaigns. To really know if your efforts are paying off, you need to test, measure and refine on an ongoing basis. Analytics tools are key to these processes, providing you with invaluable information about your visitors, customers and even those that “got away.”

Our newest show, SMX Search Analytics, focuses on the processes and tools that help you maximize the effectiveness of your search marketing campaign, and give you a leg up on your increasingly sophisticated competitors. Some search marketers have reported achieving conversion boosts of 25% or more after taking action on analytics reports and making changes designed to get visitors to respond to calls to action.

Analytics isn’t just for your paid search campaigns – it can offer insights into all of your referrals and customer activity, from search engine traffic to email or even the relationship between your online and offline campaigns. Analytics can give you visibility into the effectiveness of your marketing efforts in a concrete way, with the added benefit of offering measurable accountability for your marketing spend.

When: March 31 – April 1, 2009
Where: Toronto, Ontario, Canada

We’re developing the agenda for the conference and it will be posted online shortly. Meanwhile, we’d love to get your ideas for sessions you’d like to see at the conference. To suggest a session, please use our Session Pitch Form and tell us your idea.

For more info or to register for the conference, see the SMX Search Analytics home page.

Chris Sherman is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series.

See more articles by Chris Sherman >

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