Last week, search marketing software provider Raven decided to stop using scraped data after Google’s AdWords API team threatened to revoke the company’s token. Now, a second tools provider, Ahrefs, says it, too, will remove functionality that uses scraped data, to maintain access to the AdWords API.
A third provider, SEOmoz, has said it has lost access to the AdWords API, but didn’t elaborate on the reason.
Though Google denies conducting any sort of crackdown, it does seem that the team monitoring compliance with the AdWords API’s terms of service are being more zealous than they’ve been in previous years, as Raven, for one, has operated for years with no complaint from Google. In informing customers about the change, Ahrefs seems to recognize that the landscape has changed.
“We decided to stop paying for scraped data as it violates Google’s Terms of Service and puts our service on shaky ground nowadays.,” said the Ahrefs team in a blog post, later adding, “…Google is strongly discouraging the use of scraped data and we will stop providing keyword tools, them being a useful addition but not the main focus of our service.”
Ahrefs will continue to offer its Keywords Analysis feature through January 11, and the offering — along with export capabilities — will be free to all registered users between now and then. The company says the change will allow it to focus its efforts on maintaining its index of back links.