AOL Acquires Sphere & Creates Search Interface For iPhone
Apr 15, 2008 at 12:26pm ET by Barry Schwartz
Sphere, software that connects contextually relevant content to your content, has been purchased by AOL. The Sphere Blog confirms the acquisition, and TechCrunch suggests the purchase price was at about $25 million. Sphere initially launched as a blog search engine but then adapted into a “related content engine,” with clients from the Wall Street Journal, Time, Reuters, and others.
In other AOL news, AOL Search has created a unique user interface for searching on AOL via your iPhone or iPod Touch. iPhone/Touch users just need to go to search.aol.com and to be presented with the new user interface. AOL’s Farhan Memon said “combining AJAX technology and the iPhone’s easy to use multi-touch surface, our designer Lisa Hoover and lead developer Alan Tai have created a user experience that allows the richness of the Web to be delivered on a phone.”
They posted a video demo of some of the features for iPhone users:
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the AOL: General, AOL: Mobile, Business Issues: Acquisitions & Investments sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMNENTS
- Buy Advertising said " I've been experimenting with the merger of advertising and entertainment. I think that it can be bot"
- nickstamoulis said " Wow, this is very interesting, I was not aware of the the Google Books case at all, I will be sure t"
- nickstamoulis said " These are all very cool, my personal favorite 4th logo is the Ask.com layout, it is very creative!"
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX Singapore - July 2-3, 2009
- SMX São Paulo - August 4-5
- SMX East - October 5-7, 2009
- SMX Stockholm - 12-13 October, 2009
- SMX Mexico - November 11, 2009
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- How Large Offline Marketers Drive Superior Search Marketing Results - July 21, 2009
- Trademarks, Brand Terms and PPC Advertising: Updates You Must Know - July
22, 2009
- Attribution Management Buyers Guide - July 28, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
