AOL Acquires Sphere & Creates Search Interface For iPhone

Sphere, software that connects contextually relevant content to your content, has been purchased by AOL. The Sphere Blog confirms the acquisition, and TechCrunch suggests the purchase price was at about $25 million. Sphere initially launched as a blog search engine but then adapted into a “related content engine,” with clients from the Wall Street Journal, Time, Reuters, and others.

In other AOL news, AOL Search has created a unique user interface for searching on AOL via your iPhone or iPod Touch. iPhone/Touch users just need to go to and to be presented with the new user interface. AOL’s Farhan Memon said “combining AJAX technology and the iPhone’s easy to use multi-touch surface, our designer Lisa Hoover and lead developer Alan Tai have created a user experience that allows the richness of the Web to be delivered on a phone.”

They posted a video demo of some of the features for iPhone users:

Related Topics: AOL: General | AOL: Mobile | Business Issues: Acquisitions & Investments | Channel: Mobile


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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