AOL Buys Q&A Provider Yedda

Nov 12, 2007 at 8:20am ET by Greg Sterling

AOL announced that it has acquired Israeli Q&A provider Yedda for an undisclosed sum. Comparable in many respects to Yahoo Answers, Yedda bills itself as a next generation “semantic” Q&A service. AOL will more broadly integrate the functionality into a number of its sites and properties, as Yahoo has with Answers. The release also suggests that search and answers, via Yedda, will be integrated to some degree in the future.

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Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at Internet2Go, which is focused on the mobile Internet.

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