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AOL Confirms Quigo Acquisition, Integration Into ‘Platform A’
Based on the circulating rumor and reports, we joined the speculation that AOL was acquiring Quigo and would integrate it into Platform A. Today AOL confirmed that it had entered into an agreement to acquire the company for an undisclosed amount, which various parties speculated was $300 million. Here’s the release. As the release points out, it’s the fourth acquisition of the year for AOL, after Third Screen Media, ADTECH AG, and behavioral targeting firm Tacoda.
Postscript: AOL advertising growth has slowed and is not outpacing the decline in ISP subscription revenues. Here’s a discussion of TimeWarner’s quarterly results and AOL in particular from the Wall Street Journal.