AOL Confirms Quigo Acquisition, Integration Into ‘Platform A’

Nov 7, 2007 at 8:14am ET by Greg Sterling

Based on the circulating rumor and reports, we joined the speculation that AOL was acquiring Quigo and would integrate it into Platform A. Today AOL confirmed that it had entered into an agreement to acquire the company for an undisclosed amount, which various parties speculated was $300 million. Here’s the release. As the release points out, it’s the fourth acquisition of the year for AOL, after Third Screen Media, ADTECH AG, and behavioral targeting firm Tacoda.

Postscript: AOL advertising growth has slowed and is not outpacing the decline in ISP subscription revenues. Here’s a discussion of TimeWarner’s quarterly results and AOL in particular from the Wall Street Journal.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

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