AOL Creates “Platform-A Marketing Solutions” Unit

Dec 12, 2007 at 12:30pm ET by Greg Sterling

Trying to realize the promise of its “Platform A” integrated display advertising initiative, AOL has created “Platform-A Marketing Solutions.” The new unit combines the formerly separate sales teams of AOL and Tacoda. AOL acquired behavioral targeting firm Tacoda in July of this year.

The effort is focused chiefly on traditional brand advertisers and the top online advertisers.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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