AOL To Acquire Behavioral Targeting Ad Network Tacoda

Jul 24, 2007 at 8:23am ET by Greg Sterling

AOL this morning announced that it would be acquiring Tacoda, a behavioral targeting (BT) ad network and technology provider (which works with many newspaper publishers). AOL owns the largest online ad network, Advertising.com, and will be integrating BT capabilities into that property as well as others across its network. BT is a form of personalization, which has new momentum throughout the Internet and, specifically, on Google and Yahoo. Deal terms were not disclosed.

iMedia has a nice round-up of ad networks (not exhaustive) for those keeping score on who’s left to buy.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at Internet2Go, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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