Comments on: AOL To Sell Ads Direct, Using Google’s Tools http://searchengineland.com/aol-to-sell-ads-direct-using-googles-tools-10934 Search Engine Land: Must Read News About Search Marketing & Search Engines Mon, 23 Nov 2009 01:49:26 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: VinnyLingham http://searchengineland.com/aol-to-sell-ads-direct-using-googles-tools-10934/comment-page-1#comment-1921 VinnyLingham Mon, 09 Apr 2007 21:09:17 +0000 http://searchengineland.com/beta/aol-to-sell-ads-direct-using-googles-tools-10934.php#comment-1921 Some more in depth analysis here: <a href="http://www.vinnylingham.com/2007/04/aol-only-adwords-marketplace-revenue-impact.html" rel="nofollow">http://www.vinnylingham.com/2007/04/aol-only-adwords-marketplace-revenue-impact.html</a> Some more in depth analysis here:

http://www.vinnylingham.com/2007/04/aol-only-adwords-marketplace-revenue-impact.html

]]> By: Matt Greitzer http://searchengineland.com/aol-to-sell-ads-direct-using-googles-tools-10934/comment-page-1#comment-1920 Matt Greitzer Sat, 07 Apr 2007 13:46:20 +0000 http://searchengineland.com/beta/aol-to-sell-ads-direct-using-googles-tools-10934.php#comment-1920 AOL actually launched this a few months ago (late January). I believe the terms of their Google deal permit them only to sell search ads directly to the top 2000 advertisers. Not positive on this, but I think this offering will only be available to large brands. The other curious part of AOL's offering is that running search ads on AOL does not guarantee that your search ads will actually run - AOL will arbitrage between their own auction and the Google syndicated listings and display whichever listings drive the highest revenue to AOL. Very confusing, and somewhat self-serving. AOL, too, is struggling to build out the operations support to manage a stand-alone search offering. They have a solid team, but are having a hard time staffing and supporting a search offering in a media-centric organization. It will be a while before they get this right. AOL actually launched this a few months ago (late January). I believe the terms of their Google deal permit them only to sell search ads directly to the top 2000 advertisers. Not positive on this, but I think this offering will only be available to large brands.

The other curious part of AOL’s offering is that running search ads on AOL does not guarantee that your search ads will actually run – AOL will arbitrage between their own auction and the Google syndicated listings and display whichever listings drive the highest revenue to AOL. Very confusing, and somewhat self-serving.

AOL, too, is struggling to build out the operations support to manage a stand-alone search offering. They have a solid team, but are having a hard time staffing and supporting a search offering in a media-centric organization. It will be a while before they get this right.

]]> By: David http://searchengineland.com/aol-to-sell-ads-direct-using-googles-tools-10934/comment-page-1#comment-1919 David Sat, 07 Apr 2007 13:43:40 +0000 http://searchengineland.com/beta/aol-to-sell-ads-direct-using-googles-tools-10934.php#comment-1919 mmmm ..... This sounds interesting. Hats off to AOL for not trying to reinvent the wheel which Google built so well. Hopefully the whole thing will be as seamless as adWords. David mmmm …..

This sounds interesting. Hats off to AOL for not trying to reinvent the wheel which Google built so well.

Hopefully the whole thing will be as seamless as adWords.

David

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