AOL’s Truveo Builds Video Search Network With 40 Million Users

Video search engine Truveo, acquired by AOL in late 2005, announced that it now has a user base of almost 40 million monthly uniques (per comScore). This is not at but across a diverse network of partner sites, which it powers. The company also said that since late last year it has seen 50 percent “month over month” growth across that network.

Truveo CEO (and AOL Video SVP) Tim Tuttle attributes this to the copyright crackdown on YouTube and the efforts that users are making to find video content they used to find on YouTube from other sources. It may also be that users are generally consuming more online video. However, even though video search has been around for several years, it cannot be disputed that the rise of YouTube substantially fueled the present appetite for online video and video search that Truveo is benefiting from.

In the same release, Truveo announced a number of new partners that include Brightcove, Clevver, CSTV, Flock, Pageflakes, PureVideo, Qwest,, Sportingo, Netvibes, Widgetbox and YourMinis. In addition to the new partners and AOL, Truveo is used by Microsoft, InfoSpace and numerous others. Truveo also has an API.

Tuttle and I spoke about online video advertising and the likelihood that eventually the Truveo network would become a distribution channel for advertisers seeking to distribute online video ads or advertising around online video streams., the largest online ad network in terms of reach, is also owned by AOL.

Truveo regards its competition as Google, Yahoo and to a lesser degree Blinkx and other, smaller video search sites.

Related Topics: AOL: Video | Channel: Video | Google: YouTube & Video | Search Engines: Video Search Engines


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide