Apple Maps “Debacle” Probably Secures Google’s Default Search Position On iPhone In Perpetuity

A feature article in BusinessWeek explores the differences in Steve Jobs and Tim Cook’s leadership styles and the cultural differences at Apple under the two CEOs. The article also asks the question: would Apple Maps in its current less-than-perfect form would have been released under Jobs?

Buried in the article is the following line: “Jobs also discussed pulling Google search from the iPhone, but figured that customers would reject that move, according to two former Apple executives.”

This fear was not unfounded. In 2009, when Verizon replaced Google with Bing as the default search engine on some of its BlackBerry devices, there was a user backlash and Verizon had to tell people “how to get Google back.”

From that experience, Search Engine Land editor-in-chief Danny Sullivan speculated earlier this year that Jobs held back from going “themonuclear” when it came to Google Search over possible consumer worries:

Let’s say that Apple did boot Google as the default search engine in favor of the only real alternative in the US, Microsoft’s Bing. What happens? For one, Apple’s simply swapped out one fierce competitor for another. More important, it makes that change at a serious risk that consumers of its devices might get upset.

This is essentially what’s been going on with Google Maps on the iPhone. Many iPhone owners want Google Maps back. Very soon, perhaps tomorrow, Google will be introducing an upgraded version of maps for the mobile web (via iOS), which will include StreetView images.

Yet the Apple Maps “debacle” probably secures Google’s place as the default search engine on the Safari browser is secure for the relatively long term — if not in perpetuity.

Apple is unlikely to mess with success by installing Bing or Yahoo as the default search provider, let alone try and provide search on its own. That latter scenario is much more unlikely, if not zero, after Apple Maps than before.

Related Topics: Apple | Apple: Maps | Channel: Mobile | Google: Mobile | Top News

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • fjpoblam

    As long as Apple leaves a choice, I’m happy. We’ve chosen Bing on our iDevices (and MacOS devices). We use other (non-G, FWIW) SEs as appropriate.

  • fjpoblam

    As long as Apple leaves a choice, I’m happy. We’ve chosen Bing on our iDevices (and MacOS devices). We use other (non-G, FWIW) SEs as appropriate.

  • Mark Yaunish

    Why doesn’t Google just make a new Map app for iOS6 and Apple can sell the app to all their raving iPhone5 customers

  • Mark Yaunish

    Why doesn’t Google just make a new Map app for iOS6 and Apple can sell the app to all their raving iPhone5 customers

  • http://twitter.com/PamelaLMcCaslin Pamela L. McCaslin

    That latter scenario is much more unlikely, if not zero, after Apple Maps than before...KingofProfits2012.webs.com

  • Thib NI

    Switching to Bing probably would also not be such a great idea financially, since Apple gets a share of Adwords clicks on mobile devices… and juste ask Yahoo about AdCenter performances…

  • andrekibbe

    Unfortunately we’re just seeing the beginning of the unfalsifiable “Steve wouldn’t have…” meme.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide