April 2008: Search Engine Land’s Most Popular Stories

Below are Search Engine Land’s 10 most popular stories from April 2008:

Top 10 Most Popular Stories: April 2008

1) Twitter Wrote This Column For Me – By now you have probably seen a bunch of talk about Twitter. And after all of this talk you might be still thinking: OK, so what the heck is Twitter really and why should I care? How is it going to help my business at the end of the day? Rather than writing this column myself, I decided to let Twitter (or more specifically, my extended Twitter network) write it for me. This is me on Twitter (feel free to add me). So let’s get started… The best way to demonstrate the usefulness or power of something is to show real examples. I started this experiment at approximately 5:20 PM EST on Monday afternoon. Within 1 hour, I had over 80 different replies that answered all of my questions and more. Within 1 hour I had reached out to people from all over the world and they had reached back. It all started with this simple question: "How would you describe twitter in 140 characters or less?"


2) Google Now Fills Out Forms & Crawls Results – One of the biggest search challenges has long been that the major search engines like Google cannot crawl material that can only be retrieved through the use of forms. Now Google is filling out those form to obtain the information previously hidden, the company has announced.


3) Hitwise: Google Hits New High; Microsoft & Yahoo New Lows – Last week, Hitwise released the latest statistics for search engine share in the United States for March 2008, showing Google at an all-time high while Microsoft and Yahoo hit all-time lows.


4) Why Mixx Hasn’t Gotten The Following It Deserves – Yet – Mixx, a social media submission site, is a newcomer on the scene, so it understandably will take a while for it to catch up with older sites like Digg, Propeller, Reddit, and StumbleUpon. That said, this article looks at the current state of Mixx and the potential future of its small but devoted community. This might come as a surprise, but Mixx serves approximately 500,000 unique visitors per month and is breaking their engagement record every month, even though the site is barely 6 months out of its private beta. One of the reasons for this is that so much of the activity takes place in the form of conversations (in the private groups as well as user-forums) that isn’t reflected in the metrics.


5) A Small Business Marketing Success Story: John Tuggle, Guitar Teacher – A small business can have millions of dollars in revenue and dozens of employees … or it can be a one-man-band, turning passion into a living. This month’s small business marketing success story is about the latter. Meet John W. Tuggle, a guitarist living in Athens, Georgia. John has been playing guitar for 17 years, and giving private lessons for 14 years. Like many music instructors, John put his knowledge into a "how to" book and built a web site to sell it. That was about two years ago. After 18 months of struggles (he thinks he sold five books), John was ready to give up teaching; he was going to play gigs and be a studio engineer.


6) Google Gets Whois Answers In Search Results – Looks like Google’s gained a new direct answer service, whois information for domains. Enter a query like whois searchengineland.com, and you’ll be told when the domain was registered and expires, along with a link to more information from the Domain Tools site. Here’s a screenshot:


7) Link Development Tool Shortcuts For Firefox – A few weeks back I did a post on my blog about creating Firefox quick search bookmarks. I was surprised at how well received it was, though I think people were most pleased with the fact that I had created a download of a very small selection of the large list of SEO related Firefox quick searches that I use.


8) "Previous Query" Refinement Coming To Hit Google Results – Yesterday (technically still today my time), I did a keynote interview with Google vice president of search products & user experience Marissa Mayer during our SMX Sydney show. We covered a wide range of topics, including how "Previous Query" refinement will soon come to natural listings on Google, plus how Australia is to get StreetView mapping, Google testing how well Yahoo monetizes, how Orkut might have to be replaced in the US, and other topics.


9) Tools For Engaging In Social Media – We all know Social Media Marketing can be pretty time consuming. There are numerous social media communities, each requiring you to sign up, make a profile, and participate, in order to have any success with them. So it is only natural that you would like to have some helpful tools to short cut the process wherever possible. Below we will go through each of the major social communities that I use and outline some of the best tools to help you manage and maintain your accounts.


10) How Flash Can Be Search Engine Friendly – For a long time there has been a tug of war between developers and designers who love to use Flash and SEOs who know how bad Flash can be from a search engine crawler perspective. The designer wants the beauty of an all Flash site. The SEO wants to bring the site traffic. It’s a tough situation, but there are ways to implement Flash and still provide something for the crawlers to chew on.

To see all of our most popular stories over time, visit our Most Popular Stories page.

Related Topics: Channel: Other | Most Popular Stories


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


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