April Fools 2008 : The Search Industry’s Recap

Happy April Fools Day! April Fools can be a fun but scary day for news reporters like myself. On one hand, we get to make up stories and fool people into thinking they are real. On the other hand, we have to determine which news stories are real and which are fake and not be fooled ourselves. Below is a recap of stories I found throughout the web, focused on mainly search, designed for April Fools Day:

Let’s start off with Danny’s Microsoft’s $1 Million Guarantee Program To Win Searchers article. I hear it fooled several people already.

Over at my Search Engine Roundtable site, I decided to change the name from Roundtable to Search Engine Squaretable and post tabloid-like news such as Microsoft Buys Yahoo So Google Buys Microsoft in Hostile Takeover, Berkowitz Replaced By Lanzone at Microsoft, Danny Sullivan Starts Four Door Media, Matt Cutts Transfers to Performics – Will Assume Lead SEO Role. Wait, did I say Danny started Four Door Media?

Let’s move on to Google hoaxes. As you can image, there are a ton of them:

Wow, that is a lot of Google related April Fools jokes!

Anything about Yahoo and Microsoft? Yes, of course. According to InfoWorld, Microsoft, Yahoo agree on buyout price. If you look at the InfoWorld URL, notice the april-fool words in the URL.

Any forum ranter? Yes, Cre8asiteforums Staff Taking Time Off via Cre8asite Forums makes for a forum spammers dream. Notice how the forum is all upside down, with new forum names that look funny and an upside down logo.

Is it too much? Are you sick of all the fake news? April Fools Joke Spam Invades Google News from Search Engine Journal thinks so. But just hold tight, I doubt we heard the last of April Fools day in our industry.

Postscript: Here are some additional stories from the day:

Related Topics: Channel: Industry | SEM Industry: Community


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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