Mike Blumenthal has detailed on his blog how Google is now letting business owners provide the address information that’s mapped when a “plus box” is opened in search results associated with their listings. Previously Google determined what address/mapping data to show in the plus box, which resulted in errors on many occasions according to Mike.
The move is part of Google’s larger effort to let business owners and the community in general take more control of Maps data and listings in an effort to improve their accuracy and quality.
Postscript: Mike caught us out! It was an April Fool’s joke, as it turns out.